“Ensuring that you can also create an out of pattern, noteworthy experience through your message on that channel based on everything else at that channel exposes that prospective customer or existing customer to the right information. That kind of attention is currency at this stage in the game, something that's out of pattern, something that catalyses some sort of high arousal, emotion, could be elation, could be curiosity, controversy, fury, anger, polarity, all of those things that make you feel something deeply, but also create the clarity and the message that ensures you're able to target properly, are all parts of that process.”
Travis Steffen's Top Five Tips For Achieving Rapid Growth
1. Follow a systematic process to achieve the "5 Fits" to prime you for growth
2. Build a compounding growth model, which then yields your growth strategy
3. Use math, science, psychology, and speed as your four biggest growth assets
4. Realign your product and finance teams around your growth model and experimentation cadence
5. Build a culture of high growth within the organization
TIME STAMP SUMMARY
00:57 The 10 Combinations you need to know about.
04:58 How do you grow your product?
08:13 Taking advantage of the different concepts.
17:57 How the company ethics align with success.
Where to Find Travis?
Travis Steffen Bio
After personally starting, scaling, and selling eight of his companies in the past 14 years, Travis has now devoted his life to helping others do the same. He has gotten his companies onto the Inc 500, is a doctoral candidate in marketing, and is a growth mentor at Silicon Valley's top accelerator programs. He's a bestselling author and an avid speaker.