“ My tips are really grounded in trying to take it from, as I say, less mysterious art to science. And tip number one for me, whenever we get an innovation brief, I'm always keen to think about, are there different angles to the problem? Are there ways to reframe it, and you can do this by a series of thinking habits. So, they're giving you a really famous example, of a slow elevator, and a building manager keeps getting complaints from his tenants, and they say, Look, if you don't fix us, we're going to leave. What do you do? And what most people would do is the jump straight into well, it's slow, I guess we should speed it up…”
Colin Duff Top Five Tips For Successful Innovation
1. Insight is the rocket fuel of innovation.
2. Better brainstorming.
4. Place lots of small bets.
5. Use stage appropriate economics.
TIME STAMP SUMMARY
00:32 Who is Colin?
06:45 Why customer experience is gold.
11:40 Target specific marketing.
17:37 The importance of brainstorming.
Where to find Colin?
Colin Duff Bio
Colin is CEO of Mosaic Innovation, a consultancy that helps leading enterprises such as HP, Marriott and BT to crack their toughest growth challenges, build capability and transform their culture. From vodka to Viagra and pensions to prisons he’s led dozens of innovation projects across a wide range of sectors and geographies. He’s also trained and coached hundreds of growth practitioners and is a regular speaker and commentator on all things innovation.