“Branding is really the key. A lot of people think , “I want to market my business, I want to sell more”, but branding is actually the key foundation of your business. And there's different elements of your brand. There's personal brands, and there's business brands.”
Athin Cassiotis Top Five Tips For Business Growth
1. Mindset – our beliefs create our results, the importance of our identity.
2. Planning – strategic objectives, tactical monitoring.
3. Branding – being an authority, most consumers buy based on the brand.
4. Sales – focus on emotions, people do more to get away from pain than they do to get pleasure.
5. Systems – Create SOPs so you can delegate tasks, automate processes using software to increase accuracy and provide a platform for scaling.
TIME STAMP SUMMARY
01:02 The importance of your mindset.
04:09 Planning in the long term.
11:35 How sales tie in with people’s emotions.
19:29 How software can improve your process.
Where to Find Athin
Bio Athin Cassiotis
Athin Cassiotis is a Business Growth Expert, Investor, International Speaker, Coach, Mentor, Consultant, and Podcast Host. He helps business owners grow and scale their business to create wealth and freedom in their life. Athin Cassiotis hosts The Business Growth Show, where he interviews successful entrepreneurs and celebrities, including Jay Abraham, Bruce Buffer, Jillian Michaels, Nick Bell, and George Koukis. He has spoken on stage in front of 1,000 people and 2,500 people in Los Angeles along with many stages in Australia. He has personally worked with many of Australia’s biggest brands including Kmart, Target, Westfield, Catch, Coles, and Department of Defence.