Business Excellence - TOP 5 Series
In keeping with the theme of our podcast, "Business Excellence" we have decided to release a new edition, the Business Excellence Top 5 Series.
In this series we interview the best contributors we can source to tell us about their Top 5 tips, tools or ideas relating to their topic around business and / or life.
Hosted by Lindsay Adams OAM CSP and Rael Bricker CSP bringing 60+ years of entrepreneurial success and professional speaking together.
Business Excellence - TOP 5 Series
In Conversation - John Hubbard's Top Five Tips To Get The Best Testimonial Videos
“So obviously, we're asking for our own selfish needs, you know, for promotional purposes, and our clients aren't silly, they understand that we're using their testimonial for our promotional purposes. But we can also point out the fact that it's suddenly going to help others in the community, and subtly are going to help others that are looking for this solution. So, if, for instance, you've got a community of people, like you know, if you've got a course or your coach or something like that, you'd be saying something along the lines of I'd love to share your story with others, because I think it'll help a lot of other people in the community, that kind of thing. So just framing it as there's a community or a contribution or a larger contribution benefit to it as well.”
John Hubbard’s Top Five Tips To Get The Best Testimonial Videos
1. What’s the best way to ask for a video testimonial?
2. What makes a great video testimonial?
3. What question should you ask me a testimonial interview?
4. What are the most effective ways to use customer testimonials?
5. Which video editing software do you use?
TIME STAMP SUMMARY
01:11 How to reach out the clients for testimonials.
06:33 What will constitute as a good testimonial?
15:16 Ensuring the testimonial is credible.
20:49 How powerful testimonials are.
Where to Find John?
Website https://www.successstoryfilms.com/
LinkedIn https://www.linkedin.com/in/johnkhubbard
John Hubbard Bio
John Hubbard is a video marketing expert who has been producing client success story films and video testimonials for companies including Nike, Ford and BHP and dozens of others around the world for more than 20 years.