Business Excellence - TOP 5 Series

In Conversation - Rich Carr Top Five Tips For Cognitive Influence in Communication

Rael Bricker and Lindsay Adams Season 2 Episode 108

“If you can structure what you say to match how the brain is going to naturally process it. Suddenly, understanding of that communication goes up, which is the goal of communication.” 

 

Rich Carr Top Five Tips For Cognitive Influence in Communication 

1.   Align with Brain Processing 

2.  Create Psychological Safety 

3.  Engaging multiple senses 

4.  Keeping it simple (KISS Principle) 

5.  Encouraging active application 

 

TIME STAMP SUMMARY 

02:15 The importance of structuring communication to match how the brain naturally processes information. 

08:10 He emphasizes that being in a positive mood, such as happiness or joy, makes the brain more receptive to new information. 

15:24 He explains that effective communication should focus on no more than two key points to ensure retention. 

20:01 The importance of creating a collaborative environment where participants feel safe to share their thoughts and make sense of the information. 

 

Where to find Rich? 

Website             https://www.braincentricdesign.com 

LinkedIn            https://www.linkedin.com/in/carrknowledge/ 

 

Rich Carr Bio 

Rich Carr stands at the forefront of redefining cognitive brain training, with a distinguished background in Mass Media and Mass Communications, military service, and notable contributions as Paul Allen's Director of Digital Media. As a prolific writer and sought-after speaker, Carr seamlessly integrates various communication channels to achieve unparalleled market engagement. Check Rich out at his website: https://www.braincentricdesign.com and get social with Rich on YouTube and Linkedin!