Business Excellence - TOP 5 Series
In keeping with the theme of our podcast, "Business Excellence" we have decided to release a new edition, the Business Excellence Top 5 Series.
In this series we interview the best contributors we can source to tell us about their Top 5 tips, tools or ideas relating to their topic around business and / or life.
Hosted by Lindsay Adams OAM CSP and Rael Bricker CSP bringing 60+ years of entrepreneurial success and professional speaking together.
Business Excellence - TOP 5 Series
In Conversation - Brendan Lee Top Five Tips For Improving Your Digital Ads Conversion Rates
“People get caught up with digital and data and thinking, 'Oh, I've got to game the system. I've got to know the algorithm. But at the end of the day, remember that there's actually a human on the other end."
Brendan Lee Top Five Top Tips For Improving Your Digital Ads Conversion Rates
1. Know who you are most going to be able to help
2. Speak specifically to that target audience
3. Talk about the problem they have that you will magic make go away
4. Offer something small of value to make a connection
5. The customer journey needs multiple layers
TIME STAMP SUMMARY
01:01 Remembering that there is a human on the other end of digital interactions.
06:33 Presenting the solution in a manner that suits the persona's personality type.
11:45 The need to choose platforms that align with the persona.
15:50 Wasting money on platforms that don't reach the target audience.
Where to find Brendan?
Website https://bedigitalgroup.com/
LinkedIn https://au.linkedin.com/in/bdanlee
Brendan Lee Bio
Brendan is a strategic thinker and creative problem-solver passionate about driving growth for businesses of all sizes. With a background in marketing, sales and customer experience, Brendan excels in connecting high level strategy with actionable tactics that deliver measurable results.
As a dynamic leader and innovator, he thrives on helping businesses navigate complex challenges, uncover new opportunities and create meaningful connections with their audiences. Known for his collaborative approach and practical insights, Brendan is committed to empowering businesses to achieve sustainable scalable success.