Business Excellence - TOP 5 Series
In keeping with the theme of our podcast, "Business Excellence" we have decided to release a new edition, the Business Excellence Top 5 Series.
In this series we interview the best contributors we can source to tell us about their Top 5 tips, tools or ideas relating to their topic around business and / or life.
Hosted by Lindsay Adams OAM CSP and Rael Bricker CSP bringing 60+ years of entrepreneurial success and professional speaking together.
Business Excellence - TOP 5 Series
In Conversation - Rhea Wessel Top 5 Tips for How to Find a Constant Stream of Story Ideas to Position Yourself As the Go- To Expert in Your Niche
"Writing is not a solo sport.”
Rhea Wessel Top 5 Tips for How to Find a Constant Stream of Story Ideas to Position Yourself As the Go- To Expert in Your Niche
1. Know your thought leadership niche
2. Frame Your stories
3. Use AI for research and ideation
4. Practice free writing
5. Try Chartifying
TIME STAMP SUMMARY
01:53 Identifying your leadership niche, combining expertise, passion, purpose, and a unique viewpoint.
06:12 Aligning the niche with the audience's needs and the commercial aspects of thought leadership.
15:12 Free writing can be adapted to free speaking for those who prefer to dictate their ideas.
19:10 Chartifying involves juxtaposing ideas to create new insights.
Where to find Rhea?
Website https://rheawessel.com/
LinkedIn https://de.linkedin.com/in/rheawessel
Rhea Wessel Bio
Rhea Wessel is an American writer and thought-leadership strategist who helps people grow their business by creating and publishing thought leadership.
Offering fractional thought-leadership services, she and her team advise and train on ideation, messaging, AI writing and how to find and articulate your best ideas to become an IP-driven company.
As a journalist, she wrote thousands of stories on hundreds of topics and was published in outlets like the New York Times, Wall Street Journal and BBC. Later, as a writer for companies, she has penned and edited thousands more stories across 30 industries.
Rhea founded and leads The Institute for Thought Leadership, a B2B training and consulting company that helps clients take their ideas to scale with thought-leadership publishing, research and programs.
Her first book, Write Like a Thought Leader, was published in 2022. Rhea’s next book, “Thought Leadership for Small Firms: How to use AI to punch above your weight” will be available in mid-2025.
Rhea moves frequently between Frankfurt, Germany and Houston, Texas.